Official information

Thematics, requirements, obligatory literature

Syllabus

Course Objectives 

The course explores the question ‘what is a management?’ and investigates the business functions of human resource management, marketing, operations management, accounting and finance. Different internal and external elements of a business are introduced, and the context in which a business operates explained. You’ll explore the common aims and characteristics of business – investigating what makes them different. Business structures, cultures and functions are identified and the political, social, economic, and technological considerations affecting business are introduced.

 

Schedule and Teaching Materials


Week, date

Topic

Chapter

Week 1


Introduction, rules and requirements

 

Week 2


Managing within the Dynamic Business Environment

1

Week 3


How Economics Affects Business

2

Week 4


Competing in Global Markets

3

Week 5


Choosing a Form of Business Ownership

5

Week 6


Management, Leadership, and Employee Empowerment

7

Week 7


Adapting Organizations to Today’s Markets; Producing World-Class Goods and Services

8

9

Week 8


Motivating Employees and Building Self-Managed Teams

10

Week 9


Human Resource Management: Finding and Keeping the Best Employees

11

Week 10


Marketing: Building Customer Relationships; Developing and Pricing Products and Services

13

14

Week 11


Distributing Products Quickly and Efficiently

15

Week 12


Using Effective Promotional Techniques

16

Week 13


Understanding Financial Information and Accounting

17

Week 14


Financial Management

 

18