Official information
| Site: | old.elearning.unideb.hu |
| Course: | Introduction to management (INBGA0103E) 2022/23 Fall |
| Book: | Official information |
| Printed by: | Vendég felhasználó |
| Date: | péntek, 1 november 2024, 6:22 |
Description
Thematics, requirements, obligatory literature
Syllabus
Course Objectives
The course explores the question ‘what is a management?’ and investigates the business functions of human resource management, marketing, operations management, accounting and finance. Different internal and external elements of a business are introduced, and the context in which a business operates explained. You’ll explore the common aims and characteristics of business – investigating what makes them different. Business structures, cultures and functions are identified and the political, social, economic, and technological considerations affecting business are introduced.
Schedule and Teaching Materials
Week, date | Topic | Chapter |
Week 1 | Introduction, rules and requirements |
|
Week 2 | Managing within the Dynamic Business Environment | 1 |
Week 3 | How Economics Affects Business | 2 |
Week 4 | Competing in Global Markets | 3 |
Week 5 | Choosing a Form of Business Ownership | 5 |
Week 6 | Management, Leadership, and Employee Empowerment | 7 |
Week 7 | Adapting Organizations to Today’s Markets; Producing World-Class Goods and Services | 8 9 |
Week 8 | Motivating Employees and Building Self-Managed Teams | 10 |
Week 9 | Human Resource Management: Finding and Keeping the Best Employees | 11 |
Week 10 | Marketing: Building Customer Relationships; Developing and Pricing Products and Services | 13 14 |
Week 11 | Distributing Products Quickly and Efficiently | 15 |
Week 12 | Using Effective Promotional Techniques | 16 |
Week 13 | Understanding Financial Information and Accounting | 17 |
Week 14 | Financial Management |
18 |
Requirements
Course and exam requirements
Max. 3 absences, seminar tasks (activity, homework, presentation). Written exam in the exam period.
Assessment
The calculation of the final grade is as follows:
written exam 100%
The final result will be evaluated according to the following schedule:
0–50% failed (1)
51–62% satisfactory (2)
63–74% average (3)
75–86% good (4)
87–100% excellent (5)
Books & readings
Compulsory literature:
Nickels, William G. – McHugh, James M. – McHugh, Susan M. (2019): Understanding Business. Twelfth edition, 2019 McGraw-Hill/Irwin, New York, selected parts. ISBN 978-1-259-92943-4
Recommended reading:
- Paul G. Keat – Philip K.Y. Young: Managerial Economics: Economic Tools for Today’s Decision Makers. Pearson, Seventh edition 2014. ISBN 978-0133020267
- Related articles of The Economist, BusinessWeek and the Financial Times, etc.
Office hours
office hours: Monday 10.00-12.00 at TVK17 office
e-mail: popovics.peter@econ.unideb.hu